Suni.com, a design by Quexion, was recently recognized by BtoB magazine as one of ten great examples of a quality business-to-business website design. Each year, BtoB highlights ten business-to-business web sites that are particularly good examples of how companies can use the web to communicate with customers.
Hoa Loranger, a user experience specialist with the Nielsen Norman Group, gave positive remarks to the site for its straightforward and simple design, noting the time taken by the development team to think through its presentation. BtoB comprised a total of five expert panelists to choose the ten designs, which includes some very large names in the online world.
"We are honored to have one of our designs recognized in a such an esteemed group of companies," said Cliff Sinclair, Quexion director. Other recipients for the awards include USPS, Adobe, and Cisco Systems.
Suni, a leading supplier of digital radiography equipment for the dental industry, hired Quexion improve the user experience for website visitors. "The content is so straightforward and simple. It uses a well-reasoned, neutral voice," said Loranger. "If you think about the target audience dentists who focus on a small area the whole day. At night or when they are researching, they want to sit back and comfortably read the content."
View the award online.